Social Media

Topics » Articles » Social Media

• Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]Verónica Jarski
  Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes ...
  Content, Creativity, Facebook, Humor, Social Media, Word-of-Mouth
• Half of Financial Advisers Have Used Social Media to Convert ClientsLenna Garibian
  Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact ...
  Customer Behavior, Customer Communications, Customer Engagement, Facebook, Research Summaries, Sales, Social Media, Social Networking
• Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Facebook, Google, Search Engine Marketing, SEO, Social Business, Social Media, Social Networking, Web Content, YouTube
• B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
  B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
  B2B Marketing, B2C, Blogging, Content Marketing, Email, Lead Generation, Marketing Strategy, Research Summaries, Sales, SEO, Social Media
• Social Media for Customer Service: Just Do It!Andrew Bart
  Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service ...
  Customer Behavior, Customer Communications, Customer Satisfaction, Customer Service, Social Business, Social Media
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations, Social Business, Social Media, Social Networking, SocialSkim, Web Content
• Small Business Marketing: LinkedIn, Twitter Growing in EffectivenessLenna Garibian
  Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Social Networking, Twitter, YouTube
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)Tommy Walker
  In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
  Blogging, Blogging Strategy, Community, Content, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media, Web Content, Writing
• Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
  Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
  Advertising, B2C, Business Intelligence, Customer Acquisition, Customer Insight, Demographics, Digital Theory, Lead Generation, Market Research, Retail Marketing, Segmentation, Social Business, Social Media, Targeting
• Early Adopter Millennials Leading in Mobile Device AdoptionLenna Garibian
  Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter ...
  Consumer Electronics, Customer Behavior, Demographics, E-Commerce, Millennials, Mobile Marketing, Research Summaries, Social Media, Technology
• Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
  It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
  Advertising, B2B Marketing, B2C, Data, Digital Theory, Facebook, Google, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
  Customer-Centric, Customer Experience, Customer Insight, Customer Loyalty, Data, E-Commerce, Landing Pages, Mobile Marketing, Personalization, Social Media, Testing
• Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social NetworksLenna Garibian
  Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
  Customer Behavior, E-Commerce, Google, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Social Media, Twitter, User-Generated Content
• Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]Susan Marshall
  Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personas, Social Business, Social Media
• Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
  Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
  Brand Management, Customer Behavior, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)Tommy Walker
  Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ...
  Content, Content Marketing, Google, Inbound Marketing, Keywords, Marketing Tips, Social Media, Web Content, Writing
• A Quick-and-Dirty Social Media Analysis That Won't Cost You a DimeGarrett Moon
  Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some ...
  Customer Acquisition, Customer Engagement, Email, Landing Pages, Measurement, Metrics, Social Media, Websites
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• How to Get More Facebook Shares [Infographic]Verónica Jarski
  Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.
  Brand Awareness, Content, Customer Relationships, Facebook, Marketing Tips, Social Media, Web Content
• SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
  As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Pinterest, RSS, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos