Print Collateral

Print Collateral: How-to articles covering the latest marketing tactics, tips, and strategies.

• Typography: Terminology You Should Know [Infographic]Laura Forer
  When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, ...
  Creativity, Print Collateral, Website Design
• Direct Mail: How to Succeed in a Digital Era [Infographic]Laura Forer
  Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create ...
  Customer Behavior, Digital Marketing, Direct Marketing, Multichannel Marketing, Print Collateral
• How to Choose a Font for Your Brand [Infographic]Laura Forer
  Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding ...
  Branding, Logos, Print Collateral, Websites
• Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]Laura Forer
  Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.
  Customer Behavior, Local Marketing, Marketing Strategy, Print Collateral
• How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and MistrustHarry Mills
  Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to ...
  Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales, Strategy
• Three Strategic Marketing and Sales Mistakes to Avoid in 2017Brian Fravel
  2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Print Collateral, Sales
• How Direct Mail Is Winning in the Age of the Internet [Infographic]Laura Forer
  Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.
  Advertising, B2C, Customer Relationships, Digital Marketing, Direct Marketing, Email, Email Marketing, Print Collateral
• B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?Bruce Scheer
  Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but ...
  B2B Marketing, Content, Customer Acquisition, Lead Quality, Positioning, Print Collateral, Product Marketing, Sales
• Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your MarketingRay Kemper
  For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies ...
  B2B Marketing, Content Marketing, International Marketing, Lead Generation, Local Marketing, Print Collateral, Research, Sales
• How to Use Jargon for Good, Not Evil, in Your Content and MarketingDerek Slater
  Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.
  Content, Copywriting, Customer Communications, Print Collateral, Web Content, Writing