Customer Acquisition

Customer Acquisition: How-to articles covering the latest marketing tactics, tips, and strategies.

• Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John Miller
  The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships
• Are You Ready for GDPR? [Infographic]Laura Forer
  The deadline for GDPR compliance is fast approaching. Are you prepared? This infographic explains the goals of the General Data Protection Regulation and gives companies a road map for becoming ...
  Customer Acquisition, Customer Communications, Data, Lead Generation, Marketing Strategy
• How to Use Data to Reveal Your Brightest Star CustomersLaura Patterson
  Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
  Customer Acquisition, Customer-Centric, Customer Insight, Data, Metrics
• What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)David Gee
  GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid ...
  Customer Acquisition, Customer Communications, Data, Lead Generation
• Calendars as Marketing Channel: Four Best-Practices for Reaching Your CustomersSameen Karim
  In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're ...
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Mobile Marketing
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales
• Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPRSven Dummer
  The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's ...
  Advertising, Customer Acquisition, Data, Email, Email Campaigns, Lead Generation, Marketing Planning
• Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of HealthcareBrad Dodge
  The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.
  Content, Customer Acquisition, Customer Communications, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation
• Loyalty, Retention, Relationships: What's Really in It for Your Customers?Tyler Douglas
  In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need ...
  B2C, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Retail Marketing