Brand Loyalty

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Brand Loyalty: How-to articles covering the latest marketing tactics, tips, and strategies.

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John Miller
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships
Brand Loyalty Programs: Satisfaction and Engagement TrendsAyaz Nanji
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
Brand Loyalty, Brand Management, Customer Behavior, Customer Loyalty, Research Summaries
What Makes Consumers Loyal to Brands?Ayaz Nanji
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network.
Brand Loyalty, Customer Behavior, Research Summaries
The 25 Brands US Consumers Feel the Most Loyalty TowardAyaz Nanji
Consumers in the United States feel the most loyalty toward—among major brands—Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys.
Brand Loyalty, Brand Management, Branding, Customer Behavior, Google, Research Summaries
What's Popular With Teens: Top Social Networks, Fashion Brands, and RestaurantsAyaz Nanji
Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray.
Brand Loyalty, Customer Behavior, Research Summaries
These Six Nonprofit Strategies Will Supercharge Your For-Profit BusinessRoger Sametz
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
Brand Ambassadors, Brand Loyalty, Branding, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Marketing Strategy
Is There Such a Thing as a 'Brand Fail' Anymore?Dan Brotzel
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to ...
Advertising, Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Relationships, Public Relations, Social Media
Four Effective Ways to Market to MillennialsPamela Webber
The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you ...
Advertising, Brand Loyalty, Brand Management, Demographics, Marketing Strategy, Millennials
The 10 Brands US Consumers Feel Most Intimately Connected WithAyaz Nanji
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM.
Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
Four Steps to a Compelling Brand Story That Wins Over CustomersCourtney Apps
When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.
Brand Loyalty, Brand Positioning, Branding, Content, Positioning, Strategy, Word-of-Mouth

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Brand Loyalty: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand.
Brand Loyalty, Brand Management, Marketing Smarts
Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Simon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales.
Brand Loyalty, Brand Management, Brand Positioning, Branding, Direct Marketing, Marketing Smarts, Marketing Strategy, Retail Marketing
How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each ...
Brand Loyalty, Brand Management, Branding, Customer Behavior, Marketing Smarts, Marketing Strategy
Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
The co-authors of The Physics of Brand share insights from the book on building a valuable brand. Authors and marketing experts Dan Wallace, Aaron Keller, and Renee Marino discuss who drives the majority of buying decisions, how you can connect ...
Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Marketing Smarts
Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more.
Brand Ambassadors, Brand Loyalty, Marketing Smarts, Marketing Strategy, Social Media, Word-of-Mouth
Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
Brand Ambassadors, Brand Loyalty, Brand Management, Community, Community Management, Marketing Smarts, Social Media
Turn Customers Into Zombie Loyalists: Peter Shankman Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.
Brand Ambassadors, Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Service, Marketing Smarts, Marketing Strategy, Word-of-Mouth
Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes.
Brand Loyalty, Community, Content Strategy, Marketing Smarts
Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.
Advertising, Brand Loyalty, Branding, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Smarts, Marketing Strategy, Research
The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Market Research, Marketing Inspiration, Marketing Smarts

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