Data

Data: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Katie Bullard, president at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.
  Account-Based Marketing, Data, Marketing Smarts, Technology
• Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
  Data, Marketing Inspiration, Marketing Smarts
• Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Radius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
  B2B Marketing, Data, Marketing Operations, Marketing Smarts, Sales, Technology
• B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM.
  B2B Marketing, Data, Marketing Smarts, Measurement, Metrics, Research
• Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.
  Big Data, Data, Email, Marketing Smarts, Twitter
• Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.
  Data, Market Research, Marketing Smarts, Television
• Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.
  Customer Insight, Data, Marketing Smarts, Segmentation, Targeting
• Use Data, Experiences to Create Lifetime Customers: Sitecore's Lars Petersen on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from the book Connect: How to Use Data and Experience Marketing ...
  Big Data, Content Marketing, Customer Relationships, Data, Marketing Smarts, Marketing Strategy
• Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.
  Big Data, Brand Management, Channel Marketing, Content, Content Marketing, Content Strategy, Data, Marketing Smarts, Marketing Strategy
• Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages.
  Big Data, Content, Content Marketing, Content Strategy, Customer-Centric, Data, Market Research, Marketing Smarts