Creative Briefs

Creative Briefs: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Top Challenges Facing In-House Creative Teams: 2018Ayaz Nanji
  Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.
  Creative Briefs, Marketing Strategy, Research Summaries
• A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]Laura Forer
  Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to ...
  Career Management, Collaboration, Creative Briefs, Measurement
• Goat Rodeo or Gantt Chart: Five Better Ways to Creative ContentDeborah Holstein
  Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their ...
  Collaboration, Content, Content Marketing, Creative Briefs, Creativity, Marketing Operations, Project Management
• Get Organized: Four Simple Ways to Keep Creative Projects on TrackJoe Staples
  Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too ...
  Career Management, Collaboration, Creative Briefs, Creativity, Marketing Operations, Project Management, Technology
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• How to Get Better Branded Content for Your Campaigns: Give Away More Creative ControlMatthew Myers
  Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here ...
  Branding, Campaign Management, Content, Creative Briefs, Hiring Outside Resources
• The Four Principles of a Better Digital BriefJeff Roach
  As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
  Creative Briefs, Digital Marketing, Hiring Outside Resources, Marketing Strategy, Online Marketing, Writing
• The Idea Generation Formula: How to Consistently Deliver Great IdeasBen Harper
  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  Career Management, Content, Content Marketing, Content Strategy, Creative Briefs, Data, Marketing Planning, Marketing Plans, Project Management
• Five Ways to Keep Your Creatives HappyJoe Staples
  Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you ...
  Career Management, Creative Briefs, Creativity, Customer Relationships, Marketing Operations, Project Management, Time Management
• Four Tips to Help You Avoid the Review and Approval Traffic JamBryan Nielson
  Never-ending rounds of review, revision, and approval push marketers' projects past deadlines, endangering campaign launch dates. Here's how marketing teams can get back in the fast lane.
  Career Management, Collaboration, Creative Briefs, Marketing Operations, Project Management, Time Management