Public Relations

Public Relations: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.
  Brand Management, Marketing Smarts, Public Relations
• PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
  Influencer Marketing, Marketing Smarts, Measurement, Public Relations
• How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.
  Marketing Smarts, Marketing Strategy, Nonprofits, Public Relations, Social Media
• Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.
  Brand Management, Marketing Smarts, Public Relations
• Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
  Content Marketing, Content Strategy, Integrated Marketing, Marketing Smarts, Public Relations, ROI
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
  Brand Awareness, Brand Positioning, Creativity, Experiential Marketing, Integrated Marketing, Marketing Smarts, Marketing Strategy, Measurement, Metrics, Public Relations
• The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint.
  Marketing Smarts, Marketing Strategy, Measurement, Metrics, Public Relations, Writing
• The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.
  Corporate Communications, Customer Communications, Customer Relationships, Marketing Smarts, Public Relations
• Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how ...
  Content, Content Marketing, Corporate Blogging, Marketing Communications, Marketing Inspiration, Marketing Smarts, Marketing Strategy, New Media, Public Relations, Thought Leadership
• Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
  Instagram, Integrated Marketing, Marketing Communications, Marketing Smarts, Marketing Strategy, Online Marketing, Public Relations, Services Marketing, Social Media