Customer Communications

Customer Communications: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Unanswered Calls: The Plague of Paid Search ROI [Infographic]Laura Forer
  Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you ...
  Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, ROI, Search Engine Marketing, Technology
• Five Content-Led Marketing Campaigns That Drive ResultsChris Cano
  Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
  Content, Content Marketing, Content Strategy, Customer Communications, Customer Engagement, Customer Retention
• To Bot or Not to Bot? [Infographic]Laura Forer
  Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.
  Customer Communications, Customer Service, ROI, Technology
• Are Chatbots a Good Idea for Your Business? [Infographic]Laura Forer
  When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.
  AI, Customer Communications, Customer Experience, Marketing Automation, Technology
• GDPR Is Already Here: A Simple Marketing Guide for ComplianceKay Kienast
  GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide ...
  Customer Communications, Email, Email Lists, Management, Marketing Operations
• GDPR as Opportunity: How to Build Tighter Customer RelationshipsBryta Schulz
  GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform ...
  Customer Communications, Customer Relationships, Email
• Spanish in the US: An Opportunity for Marketers [Infographic]Laura Forer
  Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish ...
  Customer Behavior, Customer Communications, Customer Insight, Digital Marketing
• Customer Relationships in the Age of Technology [Infographic]Laura Forer
  Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.
  Branding, Customer-Centric, Customer Communications, Customer Engagement, Customer Experience, Customer Service, Technology
• Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
  Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
  Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing