Benchmarking

Benchmarking: How-to articles covering the latest marketing tactics, tips, and strategies.

• Google Ads Mobile Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
  Advertising, Benchmarking, Google, Research Summaries, Search Engine Marketing
• Benchmarking Your Email Metrics Post 'GDPR Cleanse'
  The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
  Benchmarking, Email, Measurement, Metrics
• Email Benchmarks: How Welcome, Birthday, and Win-Back Messages PerformAyaz Nanji
  Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read?
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?Ayaz Nanji
  Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Sales Cadence Benchmarks: How Often Reps Contact LeadsAyaz Nanji
  More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
  Benchmarking, Research Summaries, Sales, Sales and Advertising
• Email Engagement Rates by Day of the WeekAyaz Nanji
  Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Research Summaries
• Lead Generation Landing Page Benchmarks and Top Content TacticsAyaz Nanji
  Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
  Benchmarking, Content, Landing Pages, Lead Generation, Research Summaries, Sales
• Facebook Advertising Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.
  Advertising, Benchmarking, Facebook, Research Summaries, Social Media, Social Networking
• Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce RatesAyaz Nanji
  The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Snapchat Benchmarks for BrandsAyaz Nanji
  Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.
  Benchmarking, Digital Marketing, Research Summaries, Snapchat, Social Media, Social Networking