Email Lists

Email Lists: How-to articles covering the latest marketing tactics, tips, and strategies.

• GDPR Is Already Here: A Simple Marketing Guide for ComplianceKay Kienast
  GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide ...
  Customer Communications, Email, Email Lists, Management, Marketing Operations
• Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]Laura Forer
  It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the ...
  Email, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Google
• How Email Marketers Can Manage Their Database for Sales Funnel Tracking
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales
• Seven Tips for Building a Killer Email List [Infographic]Laura Forer
  An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.
  Blogging, Blogging Strategy, Data, Email, Email Lists, Email Marketing, Social Media
• The Most Effective Tactics for Growing Email ListsAyaz Nanji
  Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2.
  Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• Keep It Clean: The Importance of Email-List Hygiene [Infographic]Vahe Habeshian
  Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked.
  Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing
• Email Marketers' Top Challenges and Address-Capture TacticsAyaz Nanji
  Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch.
  Digital Marketing, Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About ThemChad S. White
  In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing
• How to Build a Targeted Email List of Subscribers Willing to Buy From YouJawad Khan
  If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here ...
  Advertising, Content, Content Marketing, Email, Email Lists, Facebook, Landing Pages, Lead Generation
• How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
  From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
  Content, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Spam