Podcasting

Podcasting: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business.
  AI, B2B Marketing, Content Marketing, Marketing Smarts, Podcasting
• Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]by Kerry O'Shea Gorgone
  Digital media expert and New York Times best-selling author Chris Brogan shares his incredibly successful approach to email and how he has used content marketing.
  Content, Content Marketing, Customer Relationships, Email, Email Lists, Marketing Smarts, Podcasting
• Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent.
  Content, Management, Marketing Smarts, Marketing Strategy, Podcasting, Videos
• Social Pros All-Stars: Jay Baer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jay Baer of Convince and Convert, author of Youtility and co-host of the Social Pros Podcast, talks about some interesting trends he and his team discovered when they interviewed 27 "Social Pros All-Stars."
  Career Management, Marketing Smarts, Podcasting, Social Media
• We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew Grant
  Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
  Book Review, Management, Marketing Smarts, Podcasting, Research, Sales
• Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]by Matthew Grant
  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the ...
  Advertising, Branding, Marketing Budgets, Marketing Smarts, Podcasting
• What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]by Matthew Grant
  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a ...
  Marketing Inspiration, Marketing Smarts, Marketing Strategy, Podcasting, Thought Leadership
• Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]by Matthew Grant
  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this ...
  Creativity, Marketing Inspiration, Marketing Smarts, Podcasting
• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in ...
  Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media
• Marketing Smarts Podcast: Making the Most of the Mobile Momentby Matthew Grant
  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.
  Customer Behavior, Marketing Smarts, Marketing Tips, Mobile Marketing, Podcasting