Customer Service

Customer Service: How-to articles covering the latest marketing tactics, tips, and strategies.

• The No-BS Formula for Customer Service That Doubles as MarketingSteve Hartert
  Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...
  Customer-Centric, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service
• Unanswered Calls: The Plague of Paid Search ROI [Infographic]Laura Forer
  Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you ...
  Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, ROI, Search Engine Marketing, Technology
• To Bot or Not to Bot? [Infographic]Laura Forer
  Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.
  Customer Communications, Customer Service, ROI, Technology
• Customer Relationships in the Age of Technology [Infographic]Laura Forer
  Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.
  Branding, Customer-Centric, Customer Communications, Customer Engagement, Customer Experience, Customer Service, Technology
• How Chatbots Can Help Your E-Commerce [Infographic]Laura Forer
  Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
  B2B Marketing, B2C, Customer Communications, Customer Engagement, Customer Service, E-Commerce, Marketing Strategy, Technology
• The State of Chatbots in 2018: Top Benefits and ChallengesAyaz Nanji
  Consumers say the primary benefit of chatbots used by brands for customer service is their 24-hour availability, according to recent research from Drift, SurveyMonkey Audience, Salesforce, and mycleve.
  Customer Behavior, Customer Communications, Customer Service, Research Summaries
• The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]Laura Forer
  If you own an ugly sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, ...
  B2C, Customer Behavior, Customer Experience, Customer Service, Retail Marketing
• #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This WeekChristian Neri
  Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; ...
  Advertising, Content, Customer Service, Engagement, Facebook, SMS, Snapchat, Social Media, SocialSkim, Twitter
• Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]Laura Forer
  As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, Retail Marketing, Word-of-Mouth
• Why Consumers Call Out Brands on Social MediaAyaz Nanji
  Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research ...
  Customer Relationships, Customer Service, Research Summaries, Social Media, Social Networking, Survey Data