Social Networking

Social Networking: How-to articles covering the latest marketing tactics, tips, and strategies.

• Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and AnalystsAyaz Nanji
  Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Research Summaries, Sales, Social Media, Social Networking
• The Paid Social Channels Marketers Are Most Bullish AboutAyaz Nanji
  Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
  Advertising, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• How to Launch Your First Employee Advocacy Program, and Why You ShouldIsmael El-Qudsi
  Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.
  Advocacy, Management, Social Media, Social Networking, Word-of-Mouth
• What Brands Post on Social vs. What Consumers Want to SeeAyaz Nanji
  There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking
• The Social Networks B2B and B2C Marketers Value MostAyaz Nanji
  Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
  B2B Marketing, Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Instagram Influencer Engagement BenchmarksAyaz Nanji
  Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking
• Teens' Favorite Social Networks, Fashion Brands, and RestaurantsAyaz Nanji
  Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
  Demographics, Instagram, Research Summaries, Retail Marketing, Snapchat, Social Media, Social Networking
• Instagram Engagement by Day of the WeekAyaz Nanji
  Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?
  Instagram, Research Summaries, Social Media, Social Networking
• How SMBs Are Using Social Media: Platform, Posting, and Content TrendsAyaz Nanji
  Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
  Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking
• The Six Biggest Challenges Facing Social Media MarketersAyaz Nanji
  Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social media, according to recent research from The Manifest.
  Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking