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  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!

  • Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

  • For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

  • Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

  • Are Marketers Worried About Being Replaced by AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

  • Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

  • How TikTok's Generative AI Features Impact B2B Marketing Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

  • The Impact of Generative AI on Press Releases

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

  • How US Small Businesses Are Using AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

  • Generative AI vs. Predictive AI: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.

  • Five Use Cases for AI in B2B Marketing (Beyond Content Generation)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

  • 10 Ways Humans Can Get More From LinkedIn Using ChatGPT

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

  • Navigating AI Adoption and Use in Marketing: A Strategic Approach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

  • How AI Is Revolutionizing Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • The Biggest Barriers to Adopting AI for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

  • 57 Great AI Tools to Try in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic provides recommendations for AI solutions to explore across a wide range of different areas, including content creation, design, sales, and email marketing.