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  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • The 2025 State of AI in B2B Video Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack how companies of different sizes approach AI implementation, AI's real impact on video production costs and team efficiency, future predictions for AI's role in B2B video marketing, and so much more. Sponsored by Goldcast.

  • AI's Impact on Product-Content Orchestration in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

  • Five Ways to Unleash the Power of AI in B2B Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

  • 2025 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

  • What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

  • The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!

  • Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

  • For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

  • Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

  • Are Marketers Worried About Being Replaced by AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

  • Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

  • How TikTok's Generative AI Features Impact B2B Marketing Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

  • The Impact of Generative AI on Press Releases

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

  • How US Small Businesses Are Using AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

  • Generative AI vs. Predictive AI: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.