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  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • How Marketers Can Use AI Responsibly and Ethically

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

  • The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

  • The Incredible Scale of AI Capital Investments by Big Tech [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis.

  • AI in Marketing: Three Strategic Steps CMOs Should Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

  • How Generative AI Is Actually Benefiting Enterprise Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

  • How Concerned Are Americans About AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

  • What's Changing in B2B Marketing in 2025? Everything.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

  • Generative AI: SEO Game-Changer or Just Another Fad?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

  • Forget AI Sentience, Authenticity Should Be Our Focus in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work. Read more.

  • 2025 Digital Ad Trends and Predictions: Time to Turn the Page

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

  • Generative AI Tools: How to Find What Works for You

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

  • How to Use Generative AI for Personalized B2B Outreach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

  • What's In/What's Out in 2025: The Marketer's Version

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

  • Marketing in the Age of AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.

  • AI's Impact on Product-Content Orchestration in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.