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  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

  • Forget AI Sentience, Authenticity Should Be Our Focus in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work. Read more.

  • 2025 Digital Ad Trends and Predictions: Time to Turn the Page

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

  • Generative AI Tools: How to Find What Works for You

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

  • How to Use Generative AI for Personalized B2B Outreach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

  • What's In/What's Out in 2025: The Marketer's Version

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

  • Marketing in the Age of AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.

  • AI's Impact on Product-Content Orchestration in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

  • Five Ways to Unleash the Power of AI in B2B Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

  • 2025 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

  • What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

  • The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!

  • Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.