FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • How AI-Powered Natural Language Interfaces Can Transform Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how natural language interfaces are reshaping marketing workflows, democratizing data access, and driving smarter business outcomes in the era of applied AI. Here's why 2025 marks a turning point. Read more.

  • Generative AI Has Entered the 'Run' Phase of Marketing Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more.

  • The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers insights from a recent survey related to what the researchers call "AI atrophy" (increasing reliance on AI) and "antisocial AI" (turning to AI over teammates) in the workplace.

  • The Curiosity Advantage: How to Fuel Creativity and Drive Business Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Explore how curiosity drives creativity, collaboration, and innovation in marketing, helping teams generate more resonant ideas and impactful campaigns. Read more.

  • How AI Will Affect Jobs and Why B2B Marketers Should Care

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is transforming jobs and redefining careers. Discover how automation creates new opportunities, demands reskilling, and reshapes the workforce of tomorrow. Read more.

  • Business Leaders' Perspectives on AI for Lead Gen [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research.

  • Combining Prompting Into Automations

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Let AI simplify your work, speed up your workflows, and take actions on your behalf through automations. Christopher S. Penn shows you how to combine advanced prompts for effective, mostly-hands-off marketing. Free up your time for more meaningful strategic and creative work with AI automation.

  • More Concerned Than Excited: How Americans Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.

  • AI for Every Funnel Stage: From Content to Conversions

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Align AI with your marketing funnel. Andy Crestodina reveals how AI can optimize your marketing, from inbound content to lead nurturing. You'll use AI to find gaps you hadn't noticed before, and measure your campaign performance for AI-powered insights.

  • Are AI Tools Replacing Traditional Search Engines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.

  • Where AI Gets Its Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • 7 Categories for AI Use Cases

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're already using AI to generate and repurpose content. But are you using it to find and target ICPs, gather prospect data from LinkedIn, or build a marketing plan? In this session, Christopher S. Penn reveals seven B2B use cases made possible with beyond-the-basics AI techniques.

  • Is AI Hurting Early-Career Employment in the US?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected?

  • How Marketers Can Avoid AI-Powered Communication Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

  • AI 101: Marketing AI Prompting Basics

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Effective AI prompting is an in-demand skill in B2B marketing—and it's a skill you can develop. In this session, Andy Crestodina looks at the progression of AI skills and shows you a classic framework you can use to create powerful, reusable prompts that yield superior results.

  • AI Prompting and Automation | How-To Series

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Improve your AI prompting and automation building, today's most in-demand B2B marketing skills, with this all-new, 4-part how-to series. Hosted by PRO-favorite marketing experts Andy Crestodina and Christopher S. Penn.

  • Content Marketers and AI: Efficiency, Speed, Usage, Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.