Working Webinar Series
Get hands-on training and practice to perfect your B2B marketing. In these interactive, mini-workshops, marketing experts walk with you from concept to completion. You'll have world-class marketing materials for your business in four one-hour sessions. It's easy to get started. Just open the workbook and play the recordings now.
UPGRADE TO PROFILTER FOR
- show ALL
- BRANDING
- COMMUNICATIONS
- CUSTOMER EXPERIENCE
- DEMAND GENERATION
- MEASUREMENT AND ANALYTICS
- STRATEGY
BRANDING
Digital Brand Activation
Your digital marketing is only as strong as the strategy behind it. Discover how to plan your next brand activation, easy ways to create engaging content, how to leverage your team's expertise, and more—all without breaking the bank. Open the workbook and let Nick show you how he builds strong brands on a budget.
COMMUNICATIONS
Building Brand Trust Through Social Media
Turn social media into a marketing tool that works for you! Discover strategies that grow your presence, engage your audience, and expand your reach organically. Before you know it, you'll cement your role as an industry leader. So fire up those social accounts and open the workbook—Zontee's got your game plan.
COMMUNICATIONS
Landing Page Optimization
Lift conversion rates and increase leads with the perfect landing page! Oli reveals the essential techniques, principles, and processes anyone can use on a website to capture a visitor's attention and direct their next move. Don't let confusion kill your site's conversion. Create the perfect landing page and watch your conversions soar.
COMMUNICATIONS
SEO and the Future of Content Discovery
Frustrated with SEO and confused by the factors that make some pages rank—and others tank? You're not alone. But SEO is still one of the best ways to attract buyers. You just have to focus your efforts on the right factors to attract search engines and engage website visitors. Join SEO superstar Andy Crestodina for this four-part series to get clarity on the new rules of SEO.
CUSTOMER EXPERIENCE
B2B Content as CX
Give your audience the content they want, when they want it—and build customer trust in the process! Use B2B content to position your brand as the authority in your market. You'll become your market's go-to destination... and their solution. Open the workbook and get to work with Jeannie.
DEMAND GENERATION
Attract and Convert: Demand Generation
Discover how to build an engaged list of buyers with Kenda Macdonald's Working Webinar Series. In just five sessions, you'll create a lead magnet, start an email list, build a welcome campaign, and begin to fill your sales pipeline. Open the workbook, find a comfy chair, and roll up your sleeves!
DEMAND GENERATION
Sales Enablement: Aligning Marketing and Sales
Raise your company revenue—by closing the gap between sales and marketing! In these four sessions, Pam Didner reveals how to create a custom Sales Enablement Plan that brings in qualified leads that sales loves. From content mapping to cross-departmental tech integrations, Pam will guide you to sales-and-marketing bliss.
DEMAND GENERATION
Score, Plan, Convert: Demand Generation
Fill your funnel with sales-qualified leads! How? With an automated drip of perfectly-timed content to keep your prospects engaged. You'll also build a custom lead scoring system, and target your prospects' brain biases to hook 'em on your solution.
MEASUREMENT AND ANALYTICS
The Modern Marketer's Guide to Google Analytics
Google Analytics 4 offers improved marketing insights—if you can navigate its interface and reporting structure. Don't miss out on these insights with a misconfigured GA4. Janet Driscoll Miller walks through the essential steps to set up GA4, collect the right data from various platforms, and generate meaningful reports.
STRATEGY
Building and Using B2B Buyer Personas to Grow Revenue
Discover how to create and use B2B Buyer Personas to win 'em over, from the CEO to the manager. Soon you'll provide the marketing messages each buyer needs. Become a trusted advisor on their buyer's journey, prepare them to work with your sales team, and increase your company revenue—all with persona-targeted marketing.
STRATEGY
How to Build a Successful GTM Marketing Plan
Don't let chance determine the success of your next product launch. Tilt the odds in your favor with a comprehensive Go-to-Market Marketing Plan. With tips and templates, Pam Didner makes it easy to target the right audience, improve your funnel, enable Sales, and pull it all together into a stakeholder-approved GTM plan.
STRATEGY
Marketing Fundamentals
Design and implement your marketing strategy! This four-part series will give you the marketing fundamentals you need to plan your marketing for improved results. Pam Didner breaks down the fundamentals of marketing strategy, making this advanced topic easy to understand. Develop your career or refresh your skills with this exclusive series.
