FREE FOR PRO MEMBERS

Working Webinar Series

Get hands-on training and practice to perfect your B2B marketing. In these interactive, mini-workshops, marketing experts walk with you from concept to completion. You'll have world-class marketing materials for your business in four one-hour sessions. It's easy to get started. Just open the workbook and play the recordings now.

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  • BRANDING
  • COMMUNICATIONS
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  • DEMAND GENERATION
  • MEASUREMENT AND ANALYTICS
  • STRATEGY

BRANDING

Nick Westergaard

Digital Brand Activation

Your digital marketing is only as strong as the strategy behind it. Discover how to plan your next brand activation, easy ways to create engaging content, how to leverage your team's expertise, and more—all without breaking the bank. Open the workbook and let Nick show you how he builds strong brands on a budget.

COMMUNICATIONS

Zontee Hou

Building Brand Trust Through Social Media

Turn social media into a marketing tool that works for you! Discover strategies that grow your presence, engage your audience, and expand your reach organically. Before you know it, you'll cement your role as an industry leader. So fire up those social accounts and open the workbook—Zontee's got your game plan.

COMMUNICATIONS

AJ Wilcox

Low-Cost and Effective LinkedIn Ads That Convert

67 million businesses are on LinkedIn—including your ideal B2B buyers. Are your LinkedIn ads effectively reaching and converting them? Discover the secrets your ad rep won't tell you to lower your ad spend, better target your ideal customers, and improve response in this two-part Working Webinar Series with LinkedIn ad expert AJ Wilcox.

COMMUNICATIONS

Andy Crestodina

SEO and the Future of Content Discovery

Frustrated with SEO and confused by the factors that make some pages rank—and others tank? You're not alone. But SEO is still one of the best ways to attract buyers. You just have to focus your efforts on the right factors to attract search engines and engage website visitors. Join SEO superstar Andy Crestodina for this four-part series to get clarity on the new rules of SEO.

CUSTOMER EXPERIENCE

Jeannie Walters

B2B Content as CX

Give your audience the content they want, when they want it—and build customer trust in the process! Use B2B content to position your brand as the authority in your market. You'll become your market's go-to destination... and their solution. Open the workbook and get to work with Jeannie.

DEMAND GENERATION

Kenda Macdonald

Attract and Convert: Demand Generation

Discover how to build an engaged list of buyers with Kenda Macdonald's Working Webinar Series. In just five sessions, you'll create a lead magnet, start an email list, build a welcome campaign, and begin to fill your sales pipeline. Open the workbook, find a comfy chair, and roll up your sleeves!

DEMAND GENERATION

Pam Didner

Sales Enablement: Aligning Marketing and Sales

Raise your company revenue—by closing the gap between sales and marketing! In these four sessions, Pam Didner reveals how to create a custom Sales Enablement Plan that brings in qualified leads that sales loves. From content mapping to cross-departmental tech integrations, Pam will guide you to sales-and-marketing bliss.

DEMAND GENERATION

Kenda Macdonald

Score, Plan, Convert: Demand Generation

Fill your funnel with sales-qualified leads! How? With an automated drip of perfectly-timed content to keep your prospects engaged. You'll also build a custom lead scoring system, and target your prospects' brain biases to hook 'em on your solution.

MEASUREMENT AND ANALYTICS

Christopher S. Penn

Measuring What Matters: Use Data for Effective Marketing

Marketing generalists and small teams have a lot of decisions to make. What are your business goals? And how can email, content, and social media marketing produce effective results to support those goals? Discover the power of data-driven decisions in your marketing in this 4-part Working Webinar Series.

MEASUREMENT AND ANALYTICS

Janet Driscoll Miller

The Modern Marketer's Guide to Google Analytics

Google Analytics 4 offers improved marketing insights—if you can navigate its interface and reporting structure. Don't miss out on these insights with a misconfigured GA4. Janet Driscoll Miller walks through the essential steps to set up GA4, collect the right data from various platforms, and generate meaningful reports.

STRATEGY

Ardath Albee

Building and Using B2B Buyer Personas to Grow Revenue

Discover how to create and use B2B Buyer Personas to win 'em over, from the CEO to the manager. Soon you'll provide the marketing messages each buyer needs. Become a trusted advisor on their buyer's journey, prepare them to work with your sales team, and increase your company revenue—all with persona-targeted marketing.

STRATEGY

Pam Didner

How to Build a Successful GTM Marketing Plan

Don't let chance determine the success of your next product launch. Tilt the odds in your favor with a comprehensive Go-to-Market Marketing Plan. With tips and templates, Pam Didner makes it easy to target the right audience, improve your funnel, enable Sales, and pull it all together into a stakeholder-approved GTM plan.

STRATEGY

Pam Didner

Marketing Fundamentals

Design and implement your marketing strategy! This four-part series will give you the marketing fundamentals you need to plan your marketing for improved results. Pam Didner breaks down the fundamentals of marketing strategy, making this advanced topic easy to understand. Develop your career or refresh your skills with this exclusive series.

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