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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

  • Slice, Dice, and Share: A How-to on Content Repurposing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Creating new content is hard work. But with the right approach, you can repurpose your existing content into an entire campaign! Brooke Sellas demonstrates practical techniques, tools, and workflows for repurposing your content to extend the life of your best ideas and reach new audiences without reinventing the wheel. Don't reduce your content. Reuse and recycle it!

  • Instant Impact: Creating AI-Driven Image Libraries and Animations for B2B Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Today's content is more visual than ever. And new AI tools can help you create the exact visuals you need to capture attention and illustrate your important points—in minutes! Lisa Peyton shares how to use the power of Generative AI to create a professional-grade library of still images and moving animations that attract your ideal client's attention to your content.

  • The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    "The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

  • How to Thrive in a Zero-Click Content World

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.

  • Which Content Tactics Make People Unsubscribe From Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.

  • Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

  • Building SMEs Into Thought Leaders

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Stand out in your market with influential thought leaders—and become your audience's go-to brand! Ashley Faus reveals the differences between subject matter experts and thought leaders—and the practical steps to turn those SMEs into names that define the conversation. Grow your market penetration through personal branding, publishing, and more.

  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • Content and Messaging Strategies for Long-Lifespan Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

  • The Content Creation Process: How to Develop High-Performing B2B Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Get Andy Crestodina and team's best practices for high-performing content! From your first a-ha moment of a new content idea to reviewing your post-publish reports, Andy's comprehensive process sheds new light on how to wring the most potential out of your content. Andy's SEO tips are always ahead of the game. And with Andy's insights, you will be too.

  • How Employee Advocacy Brings the Human Back to B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

  • The State of B2B Influencer Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

  • Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

  • Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

  • Seven Key Creative Design Trends for 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.