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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

  • The People vs. the Editorial Calendar

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Editorial calendars are a marketing team's best friend... right? Wrong! What started as a helpful way to coordinate campaigns has become more of a burden than a benefit—especially in SEO. In this free webinar, discover how to replace your old-fashioned content schedule to increase your marketing's impact. Sponsored by DemandJump.

  • How Employee Advocacy Brings the Human Back to B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

  • Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

  • Seven Key Creative Design Trends for 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.

  • How to Use Generative AI for Personalized B2B Outreach

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

  • What's In/What's Out in 2025: The Marketer's Version

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

  • Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.

  • AI's Impact on Product-Content Orchestration in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

  • The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

  • What Makes Social Media Content Relevant?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • What SMBs Want From Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

  • When Is It OK to Use Emojis at Work? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.

  • Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

  • The Influencer Content Tactics Americans Dislike Most [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.