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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • The People vs. the Editorial Calendar

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Editorial calendars are a marketing team's best friend... right? Wrong! What started as a helpful way to coordinate campaigns has become more of a burden than a benefit—especially in SEO. In this free webinar, discover how to replace your old-fashioned content schedule to increase your marketing's impact. Sponsored by DemandJump.

  • The Media Channels Marketers Plan to Increase Spend on in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

  • 2025 Digital Ad Trends and Predictions: Time to Turn the Page

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

  • B2B Marketers' Top Focus Areas in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.

  • Americans' Views on Companies, Technology, and the Economy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.

  • The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

  • The State of Digital Marketing Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

  • What's In/What's Out in 2025: The Marketer's Version

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

  • The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.

  • US CMOs' Budget Plans for the Year Ahead

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

  • Marketing in the Age of AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according to recent research.

  • How to Create a Marketing Automation Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • The Top Challenges Marketers Face With Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

  • The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

  • How Baby Boomers' Digital Media Habits Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

  • Landing Page Conversion Benchmarks for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?