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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

  • A Marketer's Guide to Customer Journey Orchestration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.

  • The State of SMS Marketing in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

  • What's Different About the World's Most Successful B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.

  • Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.

  • Events That Scale: Why Repeatability Is the Marketer's Secret Weapon

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Discover how repeatable events help marketers scale engagement, streamline workflows, and drive performance across channels. Explore strategies and tools that make it possible. Read more.

  • Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.

  • How Market Researchers Are Using Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International.

  • 18 Industries That Could Reshape the Global Economy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Which high-growth, dynamic industries could transform the business landscape in the coming years?

  • The Top Challenges Facing Senior Marketers in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.

  • Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook of their employer, according to an analysis conducted by researchers at Glassdoor.

  • The Future of Small Business: Embracing Customer-Centric Marketing and Tech

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.

  • How Geopolitical Tensions Are Impacting B2B Marketing Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.

  • The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

  • Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.

  • The State of B2B Influencer Marketing in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?

  • The Key Drivers of Brand Reputation

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.

  • Marketing Efficiency and Growth in 2025: From Data to Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations. Read more.

  • Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection. Read more.