Networking

Networking: How-to articles covering the latest marketing tactics, tips, and strategies.

• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• How to Improve Your LinkedIn Profile and Presence [Infographic]Verónica Jarski
  Your LinkedIn profile has only a few seconds to make a good impression on viewers. Here's how to create a LinkedIn profile that immediately captivates your audience.
  Career Management, LinkedIn, Networking, Social Media
• Five Twitter Hacks to Skyrocket Your EngagementTom Hunt
  Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.
  Engagement, Lead Generation, Networking, Social Media, Social Networking, Thought Leadership, Twitter
• Three Ways Niche Players Can Connect With the C-SuiteTom Whatley
  We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Networking, Positioning, Relationship Marketing, Sales, Value Propositions
• How to Create an Event That Drives ROICassie Brown
  Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ...
  Conferences, Networking, Presentations, Sales
• Three Steps to Writing a Stellar LinkedIn Profile SummaryWilliam Arruda
  If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
  Career Management, Content, Lead Generation, LinkedIn, Networking, Personal Branding, Social Media, Social Networking
• How to Develop Rapport With Influencers via Social MediaVibhu Satpaul
  The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain ...
  Blogging, Career Management, Customer Relationships, Networking, Public Relations, Relationship Marketing, Social Media, Social Networking
• LeBron James's Five Keys to Marketing SuccessJosh Haynam
  LeBron James is one of the greatest basketball players ever. Even when his natural ability reaches its limit, he continues to improve by using simple principles that can be directly ...
  Career Management, Marketing Inspiration, Marketing Tips, Networking, Time Management
• Top 5 Holiday Party Planning TipsCassie Brown
  It is that time of year again, when employees are forced to attend a "morale-building event" that does nothing of the sort. But if you consider these five elements, a ...
  Career Management, Management, Networking, Public Relations, Tradeshows/Events
• Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]Verónica Jarski
  On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings. ...
  Content, Networking