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Marketing Conferences: How-to articles covering the latest marketing tactics, tips, and strategies.
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How Tech Will Transform Event Management [Infographic]Laura ForerHow will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
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How Events Are Marketed to, and Found by, AttendeesAyaz NanjiAttendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
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How B2B Marketers Follow Up With Event LeadsAyaz NanjiMost B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
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10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney DanyelPeople often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
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Five Big Trends for Corporate EventsBetsy ZikakisEvent attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management ...
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Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea GorgoneDemand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.
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Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia HeinrichWebinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
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Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt SnodgrassHere are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
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The Inside Scoop on Becoming a Good Public SpeakerHeather RastPublic speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and ...
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Four Good Reasons to Attend an In-Person Event [Slide Show]Christian GulliksenWhen you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an in-person event worth your time and money? Here are four ...
Marketing Conferences: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]by Kerry O'Shea GorgoneB2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.
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How-to Articles
- Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
- How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
- The Hidden Saboteur: How Dirty Data Undermines Your B2B ... by Kevin D'Arcy
- Turn Content Syndication Into a Lead- and Revenue-Generating ... by Keith Turco
- For Marketers, AI Has Changed the Game: Be Positionless or Be ... by Pini Yakuel