Webinars

Webinars: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use Webinars to Build Good Customer RelationshipsShane Barker
  Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
  Content, Customer-Centric, Customer Engagement, Customer Relationships, Webinars
• Webinar Benchmarks: Marketing, Scheduling, and LengthAyaz Nanji
  What are the most popular methods for promoting webinars? When do people tend to register for webinars? And how long are webinars, on average?
  Content, Content Marketing, Content Strategy, Research Summaries, Webinars
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content
• Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)Cassie Nelson
  Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
  B2B Marketing, Content, Content Marketing, Lead Generation, Online Learning, Tradeshows/Events, Webinars
• 2016 Webinar Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
  Benchmarking, Content, Content Marketing, Research Summaries, Webinars
• How to Get Marketing Help When You Need ItElaine Fogel
  Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get ...
  Career Management, Hiring Outside Resources, Marketing Operations, Marketing Strategy, Research, Small Business, Strategy, Webinars
• Seven Ways to Increase Your Webinar RegistrationsLauren Barber
  With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Sales, Webinars
• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media
• Webinar Benchmarks for MarketersAyaz Nanji
  What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars ...
  Benchmarking, Content, Content Marketing, Research Summaries, Survey Data, Webinars
• Dramatically Increase Conversions Using the Scarcity PrincipleJosh Brown
  The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to ...
  Customer Acquisition, Customer Behavior, E-Commerce, Pricing, Retail Marketing, Webinars, Websites