Tradeshows/Events

Tradeshows/Events: How-to articles covering the latest marketing tactics, tips, and strategies.

• Taking Experiential Marketing Beyond Events and the Tradeshow FloorBrett Hyman
  Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
  Customer Engagement, Experiential Marketing, Tradeshows/Events
• Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
  ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
  Conferences, Measurement, Metrics, ROI, Tradeshows/Events
• Event Marketing Trends: Top Promotional Channels, Motivations, and ChallengesAyaz Nanji
  Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.
  Marketing Strategy, Research Summaries, Tradeshows/Events
• The Right Content at Your Events Makes All the Difference [Infographic]Laura Forer
  An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing ...
  Conferences, Content, Content Strategy, Customer Relationships, Marketing Strategy, Sales, Tradeshows/Events
• How Tech Will Transform Event Management [Infographic]Laura Forer
  How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
  Conferences, Marketing Conferences, Marketing Strategy, Technology, Tradeshows/Events
• #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
  Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
  Advertising, Career Management, Conferences, Content, E-Commerce, Facebook, Instagram, Lead Generation, LinkedIn, Local Marketing
• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
  The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
  Conferences, Lead Generation, Marketing Budgets, Marketing Planning, Sales, Tradeshows/Events
• How Events Are Marketed to, and Found by, AttendeesAyaz Nanji
  Attendees most commonly learn about work-related events/conferences through word-of-mouth and email newsletters, according to recent research from XING Events.
  Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• How B2B Marketers Follow Up With Event LeadsAyaz Nanji
  Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
  B2B Marketing, Marketing Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events