Thought Leadership

Thought Leadership: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
  Content Strategy, Marketing Smarts, Personal Branding, Thought Leadership
• How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Tom Gimbel's staffing firm, LaSalle Network, has an employee retention rate of 90% and absenteeism at his company is less than 1%. Tom shares advice on creating a company culture that enables both your employees and your business to thrive.
  Career Management, Management, Marketing Smarts, Thought Leadership
• Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]by Mack Collier, Kerry O'Shea Gorgone
  16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
  Blogging, Content Marketing, Customer Experience, Customer Insight, Marketing Smarts, Marketing Strategy, Marketing Tips, Social Media, Thought Leadership, Word-of-Mouth
• Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.
  LinkedIn, Marketing Smarts, Marketing Strategy, Sales, Social Media, Thought Leadership
• Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.
  Content, Content Marketing, Content Strategy, Customer Acquisition, Lead Generation, Marketing Smarts, Marketing Strategy, Sales, Sales and Advertising, Thought Leadership
• Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.
  Brand Ambassadors, Brand Positioning, Marketing Dashboards, Marketing Smarts, Thought Leadership
• Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how ...
  Content, Content Marketing, Corporate Blogging, Marketing Communications, Marketing Inspiration, Marketing Smarts, Marketing Strategy, New Media, Public Relations, Thought Leadership
• What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Experience, Marketing Smarts, Social Media, Thought Leadership
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]by Matthew Grant
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this ...
  Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, High-Tech Marketing, Marketing Smarts, Personal Branding, Social Media
• Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]by Matthew Grant
  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between ...
  Community, Community Management, Content, Content Marketing, Customer Relationships, Marketing Smarts, Positioning, Sales, Thought Leadership, Vision Statements