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Digital Theory: How-to articles covering the latest marketing tactics, tips, and strategies.
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#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian NeriTwitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
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#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This WeekChristian NeriThis week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new ...
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#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekChristian NeriSnapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad ...
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#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This WeekChristian NeriYoung users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; ...
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#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian NeriThis week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
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#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian NeriSocial has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
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The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter PetraliaWhy in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
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#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian NeriThis week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
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Why Most Marketers Should Care About Virtual and Augmented RealityBart FishBusinesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will ...
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#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This WeekChristian NeriLinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; ...
Digital Theory: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
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Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew GrantDigital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
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Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew GrantThough living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
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How-to Articles
AI's Impact on Product-Content Orchestration in B2B Marketing by TJ Waldorf
2025 Is a Make-or-Break Year for B2B Personalization: Marketers ... by Keith Turco
Five Ways to Unleash the Power of AI in B2B Email Marketing by Maria Fintanidou
How Marketing Data Validation Is the Key to Successful Campaigns by April Boswell
Email Marketing Developments in 2024 and Their Ripple Effects in ... by Chad S. White
