Get unlimited access to all of our exclusive marketing resources. Go PRO Today
Digital Theory: How-to articles covering the latest marketing tactics, tips, and strategies.
-
#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian NeriTwitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
-
#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This WeekChristian NeriThis week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new ...
-
#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekChristian NeriSnapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad ...
-
#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This WeekChristian NeriYoung users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; ...
-
#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian NeriThis week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
-
#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian NeriSocial has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
-
The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter PetraliaWhy in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
-
#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian NeriThis week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
-
Why Most Marketers Should Care About Virtual and Augmented RealityBart FishBusinesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will ...
-
#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This WeekChristian NeriLinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; ...
Digital Theory: Podcasts containing in-depth interviews with smart marketers from all walks of life.
-
Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
-
Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew GrantDigital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
-
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew GrantThough living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
Search by Topic
- Ad Copy
- Advertising
- B2B Marketing
- B2C
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Management
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Consumer Electronics
- Content
- Content Marketing
- Content Strategy
- Copywriting
- Creative Briefs
- Creativity
- CRM
- Customer Acquisition
- Customer Behavior
- Customer-Centric
- Customer Engagement
- Customer Experience
- Customer Loyalty
- Customer Relationships
- Customer Retention
- Customer Satisfaction
- Customer Service
- Data
- Digital Marketing
- Digital Theory
- Direct Marketing
- E-Commerce
- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
- Email Subject Lines
- Forecasts
- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Inbound Marketing
- Influencer Marketing
- Interactive Marketing
- International Marketing
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Local Marketing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Smarts
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Nonprofits
- Online Marketing
- Personal Branding
- Personalization
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
- Print Collateral
- Product Management
- Product Marketing
- Promotions
- Public Relations
- Public Speaking
- Recession
- Research Summaries
- Retail Marketing
- ROI
How-to Articles
Jamie Dimon on AI: What He Gets Right, and What He Leaves Out by Ed Valdez
The Media Landscape Is Shrinking, Can PR Adapt? by Grace Williams
The New Age of AI-Powered Search: How B2B Marketers Can Keep Up by Andrew Norris
Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
