Obama

Obama: How-to articles covering the latest marketing tactics, tips, and strategies.

• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest
• The Dangers of Being Too Political on Social MediaMike Allton
  A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have ...
  Career Management, Content, Obama, Social Media, Trump
• Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]Laura Forer
  Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers.
  Data, Digital Marketing, E-Commerce, Obama, Testing, Websites
• #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's RoundupChristian Neri
  Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Obama
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest
• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
  From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
  Blogging, Customer Behavior, Email, Facebook, Obama, Research Summaries, Social Media, Twitter, User-Generated Content, Videos
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Making Twitter Success MeasurableEvan Gerber
  For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter ...
  Marketing Analytics, Measurement, Metrics, Obama, Social Media, Twitter
• Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and OutreachKimberly Smith
  Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships ...