International Marketing

International Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Market Your App Internationally [Infographic]Laura Forer
  Whether you have a mobile app or you're going to build one, you want to set it up for success anywhere it's accessible. Localization and smart translations can help ensure ...
  International Marketing, Mobile Marketing
• Black Friday Trends Around the World [Infographic]Laura Forer
  Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more ...
  Customer Behavior, E-Commerce, International Marketing, Marketing Strategy
• Consumer Purchase Behavior by Industry, Device, and Country [Infographic]Laura Forer
  How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.
  B2C, Customer Behavior, International Marketing, Online Marketing
• Why a Global Content Model Makes Sense in Today's Market [Infographic]Laura Forer
  Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce ...
  Content, Content Marketing, Content Strategy, Customer Communications, International Marketing, Web Content, Writing
• What Are We Buying for Mother's Day? [Infographic]Laura Forer
  Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.
  Customer Behavior, E-Commerce, International Marketing, Women
• The Ultimate Guide to Email: Australia Edition [Infographic]Laura Forer
  If your emails are being sent to subscribers in Australia, check out this infographic for tips on unique challenges to emailing Down Under, and see benchmarks for how Aussie subscribers ...
  Customer Behavior, Customer Communications, Email, Email Marketing, International Marketing, Metrics, Spam
• Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your MarketingRay Kemper
  For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies ...
  B2B Marketing, Content Marketing, International Marketing, Lead Generation, Local Marketing, Print Collateral, Research, Sales
• Localizing Your Website Can Help You Win Customers [Infographic]Laura Forer
  If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for ...
  Copywriting, International Marketing, Local Marketing, Web Content, Web Copy, Websites, Writing
• What Marketers Need to Know About Going GlobalTim Killenberg
  Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming ...
  Customer Engagement, Digital Marketing, International Marketing, Marketing Strategy, Thought Leadership, Websites
• Four Steps for a Successful Multilingual Marketing CampaignCaitlin Nicholson
  To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that.
  Content, Content Strategy, Hiring Outside Resources, International Marketing, Local Marketing, Marketing Strategy