Recession

Recession: How-to articles covering the latest marketing tactics, tips, and strategies.

• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials
• Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next JobDebra Feldman
  Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an ...
  Career Management, Job Search, Positioning, Recession, Social Networking
• Funny Ads Beat Frugal in Good Times and Bad
  Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ...
  Ad Copy, Advertising, Recession, Research Summaries
• Fewer Americans Buying the Brands They Want Most
  The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to ...
  Customer Behavior, Recession, Research Summaries, Segmentation
• How to Write Hot-Button Sales Copy in a RecessionBarry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Recession
• How Coupons Discount Your Brand
  "The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
  Brand Equity, Recession, Small Business
• Online Video Now Playing in the C-Suite
  Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video ...
  Customer Behavior, Demographics, Recession, Research Summaries, Videos
• Stop Selling and (Instead) Help Your Customers BuySteven Van Yoder
  The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back ...
  Brand Awareness, Customer Behavior, Recession, Sales, Thought Leadership, Value Propositions
• Three Critical Steps for Securing Your Marketing BudgetLaura Patterson
  Now that fall is here, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs' contribution to the organization, ...
  Collaboration, Marketing Budgets, Measurement, Metrics, Recession
• One Thing Most Viral Campaigns Know Up Front
  As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  Customer Engagement, Recession, Targeting