Targeting

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Targeting: How-to articles covering the latest marketing tactics, tips, and strategies.

Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
AI, Customer Relationships, Data, Segmentation, Targeting
Five Essential Multichannel Marketing Tactics for 2018Ajit Singh
You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need ...
Advertising, AI, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, SMS, Social Media, Targeting
Six Key Questions to Ask Your Retargeting Provider [Infographic]Laura Forer
You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working ...
Advertising, Digital Marketing, Targeting
What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]Laura Forer
Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad ...
Advertising, Digital Marketing, Google, Marketing Strategy, PPC Campaigns, Targeting
Seven Ways to Maximize Social Media This Holiday SeasonPaul Herman
Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind ...
Advertising, Experiential Marketing, Promotions, Social Media, Targeting
How to Use Personalization to Shorten the B2B Sales CycleShira Abel
In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation
Four Facebook Remarketing Ads That Enhance E-Commerce RevenueShane Barker
With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can ...
Advertising, B2C, E-Commerce, Facebook, Mobile Marketing, Retail Marketing, Sales, Social Media, Targeting, Videos
The Complete Guide to Snapchat Ad Targeting [Infographic]Laura Forer
The options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective.
Advertising, B2C, Snapchat, Social Business, Social Media, Targeting
Marketers' Top 5 Challenges and How to Overcome Them [Infographic]Laura Forer
It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic ...
Career Management, Management, Marketing Challenges, Marketing Smarter, Personalization, Targeting

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Targeting: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising.
Advertising, Marketing Smarts, Targeting, Television, TV
Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.
Gen Z, Marketing Smarts, Marketing Strategy, Millennials, Segmentation, Targeting
How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.
Email, Marketing Smarts, Personalization, Targeting
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
Lead Generation, Lead Nurturing, Marketing Smarts, Personas, Sales, Targeting
Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.
Customer Insight, Data, Marketing Smarts, Segmentation, Targeting
Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results.
Marketing Smarts, Marketing Strategy, Targeting
The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
B2B Marketing, Marketing Smarts, Marketing Strategy, Targeting
Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels such as Instagram to energize audiences.
Instagram, Market Research, Marketing Smarts, Marketing Strategy, Social Media, Targeting
Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights.
AI, Big Data, Data, Marketing Analytics, Marketing Automation, Marketing Smarts, Targeting
Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company.
Content, Content Marketing, Content Strategy, Customer Relationships, Engagement, Marketing Communications, Marketing Smarts, Marketing Strategy, Targeting

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