Search Engine Marketing

Search Engine Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Tips to Optimize Your Results for Voice Search [Infographic]Laura Forer
  Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I'll get back to you on that. Yes, voice search is ...
  Search Engine Marketing, Search Engines
• Google Ads Mobile Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
  Advertising, Benchmarking, Google, Research Summaries, Search Engine Marketing
• 72 Stats to Help You Plan Your SEO Strategy [Infographic]Laura Forer
  SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to ...
  Google, Search Engine Marketing, Search Engines
• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• SEO Professionals' Biggest Issues With Google My BusinessAyaz Nanji
  Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.
  Google, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO
• The 100 Most Popular Keywords on Google Search [Infographic]Ayaz Nanji
  Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the ...
  Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Correlation Between Mobile Page Speed and Search RankingsAyaz Nanji
  There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
  Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Creating Weekly SEO Reports Doesn't Have to SuckCourtney McGhee
  Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.
  Measurement, Metrics, Search Engine Marketing
• Unanswered Calls: The Plague of Paid Search ROI [Infographic]Laura Forer
  Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you ...
  Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, ROI, Search Engine Marketing, Technology
• SEO Pricing: How Much Agencies and Freelancers ChargeAyaz Nanji
  Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.
  Research Summaries, Search Engine Marketing, Search Engines, SEO