Campaign Management

Campaign Management: How-to articles covering the latest marketing tactics, tips, and strategies.

• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• How to Create Engaging Social Media Campaigns That Get AttentionBen Sailer
  Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the ...
  Campaign Management, Content, Facebook, Instagram, LinkedIn, Social Media, Twitter, Writing
• Eight Rules for Data-Driven MarketingAshley Stirrup
  From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article ...
  Big Data, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Research, ROI
• Five Steps to Successful Audience Targeting in Online Ad CampaignsMichel Benjamin
  These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach ...
  Advertising, Campaign Management, Data, Targeting
• Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best SolutionJenny Ridge
  If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If ...
  Branding, Campaign Management, Collaboration, Content, Digital Marketing, Project Management, Technology
• How to Measure LinkedIn Organic ActivityFrank Moreno
  Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.
  Campaign Management, Data, LinkedIn, Measurement, Metrics, Social Analytics, Social Media
• Eight Steps for Running a Successful Addressable TV CampaignNick Lockard
  Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that ...
  Advertising, Campaign Management, Targeting, Television, TV
• Seven Marketing Automation Predictions and Best-Practices for 2017Tom Ryan
  If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these ...
  Campaign Management, Customer Retention, Marketing Automation, Marketing Strategy, Technology, Virtual Reality
• Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
  Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  Campaign Management, Email, Email Campaigns, Email Marketing, Engagement, Marketing Analytics, Metrics, Web Analytics
• Brand Admiration Is Earned, Not Given: Here's How to Make It Last ForeverJosh Zywien
  Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the ...
  Brand Loyalty, Campaign Management, Customer Experience, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy