Big Data

Big Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• Too Much of a Good Thing? Take Your Data From Overwhelming to UsefulDun & Bradstreet
  So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for ...
  Big Data, Data, Marketing Challenges, Technology
• The State of B2B Marketing Data Quality in 2018Ayaz Nanji
  B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun ...
  B2B Marketing, Big Data, Data, Research Summaries
• Your Marketing Data Isn't Just for Insights: It's Worth Much More Than ThatJessie Kernan
  Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.
  Big Data, Data, Marketing Analytics, Marketing Strategy, Marketing Tips
• The Secret to More Effective Campaigns: A Data Management Platform
  Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look ...
  Big Data, Customer Engagement, Data, Segmentation, Technology
• Spring Cleaning for Digital Marketers: Four Things You Should Do Now [Infographic]Laura Forer
  It's easy to get in a rut with your digital marketing program, so use spring cleaning as an excuse to re-evaluate your efforts and make sure you're doing all you ...
  Attribution Modeling, Big Data, Data, Marketing Strategy, Mobile Marketing, Social Media
• How Data Science Will Change the Marketing World as We Know It
  The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how ...
  Big Data, Career Management, Data
• Three Ways Marketers Can Use Both Data and Common SenseBrad Ptasienski
  Relying solely on analytics tools when making business decisions can lead to misdirected targeting, causing major consequences for an organization's bottom line.
  Big Data, Data, Web Analytics
• Are These Five Marketing Buzzwords and Concepts Overhyped?Ayaz Nanji
  Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.
  AI, Big Data, Marketing Strategy, Personalization, Research Summaries
• How to Use Data to Reach New and Existing Customers [Infographic]Laura Forer
  Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.
  Big Data, Data, Digital Marketing, Marketing Analytics, Technology
• The Incredible Amount of Data Generated Online Every Minute [Infographic]Ayaz Nanji
  Users of the Internet generate 2.5 quintillion bytes of data each day, on average, according to recent research from Domo.
  Big Data, Data, Research Summaries, Websites