Press Kits

Press Kits: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Best Times and Approaches for Pitching JournalistsAyaz Nanji
  Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
  Press Kits, Press Releases, Public Relations, Research Summaries, Survey Data
• Peeling This Doesn't Make You Cry
  In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  Keywords, Press Kits, Search Engine Marketing, SEO, Social Media, Website Design
• Return to Sender
  In a post at the PitchEngine blog, Jason Kintzler argues that paperless PR is more than an exercise in environmental responsibility. The use of online and wireless communication not only ...
  Press Kits, Small Business
• Three Powerful Press Kits (and Why They Work)Gail Martin
  A "press kit" is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. By ...
  Press Kits, Public Relations
• Three Powerful Press Kits (and Why They Work)Gail Martin
  Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom ...
  Press Kits, Print Collateral, Public Relations
• How to Get the Free Press You WantDoug Stern
  Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and ...
  Collaboration, Press Kits, Press Releases
• There's a Reporter on Line One: Four Foolproof Tips for Talking to MediaCheryl McPhilimy
  We all want press coverage. We all have visions of the rest of the world valuing us, our companies, and our contributions. But what happens when a reporter really is ...
  Management, Press Kits, Public Relations
• Marketing Challenge: How to Promote EntertainmentHank Stroll
  You might have the greatest show on Earth, but if no one knows about it, nobody will see it. For marketing many kinds of entertainment — from video games to ...
  Marketing Challenges, Press Kits, Public Relations, Word-of-Mouth
• SWOT Team: The Best Marketing ToolsHank Stroll
  This week, add your two cents to the following dilemma: What can a business do to determine which marketing tools are best for a particular project? Also this week, read your ...
  Creativity, Marketing Budgets, Marketing Challenges, Press Kits
• SWOT Team: Marketing Without ResourcesHank Stroll
  This week, add your two cents to the question: How can a poor marketing employee promote a product with little budget available? Also this week, read your answers to last week's ...
  Marketing Challenges, Press Kits, Targeting, Websites