Keywords

Keywords: How-to articles covering the latest marketing tactics, tips, and strategies.

• A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search RankMartin Benes
  Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible ...
  Keywords, Search Engine Marketing, Websites
• Overcoming PPC Hurdles: Low Search VolumeZack Bedingfield
  Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines
• Why Your SEO and PPC Teams Must Work TogetherBill Sebald
  Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.
  Keywords, PPC Campaigns, Search Engine Marketing, SEO
• Keyword Selection: The Key to Earning High Search Ranking [Infographic]Barry Feldman
  If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's ...
  Content, Keywords, Marketing Tips, Search Engine Marketing, SEO
• How to Take Over Google's Featured Snippets and Win Voice Search in 2018Melissa Garner
  Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains ...
  Content, Customer Behavior, Google, Keywords, Mobile Marketing, Search Engine Marketing, SEO
• Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018Michael Peggs
  With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's ...
  Content, Keywords, Mobile Marketing, Search Engine Marketing, SEO
• LSI Keywords for SEO: What You Need to KnowBrad Keys
  As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out ...
  Content, Google, Keywords, Search Engine Marketing, SEO, Web Content
• Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)Zack Bedingfield
  This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites
• 15 Proven Methods for Increasing Organic Traffic in 2017Nadya Khoja
  Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Influencer Marketing, Keywords, SEO, Social Media, Websites