PPC Campaigns

PPC Campaigns: How-to articles covering the latest marketing tactics, tips, and strategies.

• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
  Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
  Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
• Five Myths About PPC... Busted! [Infographic]Laura Forer
  Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts ...
  Advertising, PPC Campaigns
• Overcoming PPC Hurdles: Low Search VolumeZack Bedingfield
  Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines
• Why Your SEO and PPC Teams Must Work TogetherBill Sebald
  Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.
  Keywords, PPC Campaigns, Search Engine Marketing, SEO
• What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]Laura Forer
  Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad ...
  Advertising, Digital Marketing, Google, Marketing Strategy, PPC Campaigns, Targeting
• Six Helpful Tips for Holiday Search Ad CampaignsFrances Donegan-Ryan
  Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.
  Advertising, PPC Campaigns, Search Engine Marketing
• Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack Bedingfield
  Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
  Advertising, Attribution Modeling, B2B Marketing, Google, PPC Campaigns, Search Engine Marketing, SEO
• Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)Zack Bedingfield
  This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites