Get unlimited access to all of our exclusive marketing resources. Go PRO Today
PPC Campaigns: How-to articles covering the latest marketing tactics, tips, and strategies.
-
Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da SilvaPaid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
-
Facebook vs. Google: AdRank Auction Factors [Infographic]Laura ForerWhich advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
-
Five Myths About PPC... Busted! [Infographic]Laura ForerDo all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts ...
-
Overcoming PPC Hurdles: Low Search VolumeZack BedingfieldHere are five ways to overcome low search volume and drive more revenue from your paid search campaigns.
-
Why Your SEO and PPC Teams Must Work TogetherBill SebaldBoth PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.
-
What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]Laura ForerMarketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad ...
-
Six Helpful Tips for Holiday Search Ad CampaignsFrances Donegan-RyanFully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.
-
Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack BedingfieldAre machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
-
Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)Zack BedingfieldThis article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.
-
How to Use Google AdWords: 11 Steps to Success [Infographic]Laura ForerDoes your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
Search by Topic
- Ad Copy
- Advertising
- B2B Marketing
- B2C
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Management
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Consumer Electronics
- Content
- Content Marketing
- Content Strategy
- Copywriting
- Creative Briefs
- Creativity
- CRM
- Customer Acquisition
- Customer Behavior
- Customer-Centric
- Customer Engagement
- Customer Experience
- Customer Loyalty
- Customer Relationships
- Customer Retention
- Customer Satisfaction
- Customer Service
- Data
- Digital Marketing
- Digital Theory
- Direct Marketing
- E-Commerce
- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
- Email Subject Lines
- Forecasts
- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Inbound Marketing
- Influencer Marketing
- Interactive Marketing
- International Marketing
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Local Marketing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Smarts
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Nonprofits
- Online Marketing
- Personal Branding
- Personalization
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
- Print Collateral
- Product Management
- Product Marketing
- Promotions
- Public Relations
- Public Speaking
- Recession
- Research Summaries
- Retail Marketing
- ROI
How-to Articles
- Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
- How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
- The Hidden Saboteur: How Dirty Data Undermines Your B2B ... by Kevin D'Arcy
- Turn Content Syndication Into a Lead- and Revenue-Generating ... by Keith Turco
- For Marketers, AI Has Changed the Game: Be Positionless or Be ... by Pini Yakuel