Pricing

Pricing: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Price a Marketing Proposal: Four Proven ApproachesRuben Gamez
  Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than ...
  Career Management, Pricing
• How Consumers Feel About HagglingAyaz Nanji
  There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.
  Customer Behavior, Pricing, Research Summaries
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry MaguireCarey Dodd
  Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.
  Advertising, Hiring Outside Resources, Marketing Strategy, Metrics, Pricing
• Five Effective Neuromarketing Principles That Boost Marketing EffortsLaurynas Skupas
  Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.
  Behavioral Marketing, Customer Behavior, Customer Experience, Marketing Strategy, Pricing, Retail Marketing, Sales
• Eight Subscription Models and Five Best-Practices for Your OfferingsVictoria DeRosa
  Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat ...
  Customer Behavior, Customer Loyalty, Customer Satisfaction, Marketing Strategy, Pricing, Segmentation
• Five Ways to Compete Against Low-Price CompetitorsLaura Patterson
  All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means ...
  Brand Management, Brand Positioning, Marketing Strategy, Positioning, Pricing, Product Management
• The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)Mark Eardley
  Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Positioning, Pricing, Sales, Value Propositions
• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  B2C, Customer Acquisition, Customer Behavior, E-Commerce, Online Marketing, Pricing, Promotions, Retail Marketing