Promotions

Promotions: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPEStacey Haas, Max Magni, Biljana Cvetanovski, Cathy Wu
  Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient ...
  B2C, Customer Engagement, Marketing Strategy, Promotions, Retail Marketing
• Seven Ways to Maximize Social Media This Holiday SeasonPaul Herman
  Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind ...
  Advertising, Experiential Marketing, Promotions, Social Media, Targeting
• Holiday Email Marketing Trends and Tips for 2017 From the ExpertsKevin George
  There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now ...
  B2C, Email, Email Campaigns, Email Marketing, Promotions, Retail Marketing
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Is Brand Loyalty Dead? [Infographic]Laura Forer
  Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
  B2C, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Strategy, Millennials, Promotions
• 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)Pawan Kumar
  These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Promotions, Retail Marketing
• Seven Content Types That Will Increase Leads and ConversionsAndrew Gazdecki
  You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content ...
  Content, Content Marketing, Lead Generation, Promotions, Social Media, Videos
• Four Steps to Influencing Customers With a Smart UGC CampaignLesley Vos
  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
  Content, Content Marketing, Promotions, Social Media, Testimonials, User-Generated Content
• Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential MarketingSteve Randazzo
  When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. ...
  Customer Acquisition, Customer Experience, Experiential Marketing, Marketing Strategy, Promotions, Sales
• Which Mobile Messaging Channels to Use in Which Real-World SituationsWes McDowell
  There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.
  Customer Acquisition, Customer Relationships, Customer Retention, Email Marketing, Mobile Marketing, Promotions