Logos

Logos: How-to articles covering the latest marketing tactics, tips, and strategies.

• Six Essential Design Tools for MarketersEugine Dychko
  These six online tools can help all types of marketers level-up their graphic-design skills.
  Creativity, Logos, Website Design
• The 15 Brand Logos That Appear Most Often on Instagram and Twitter PostsAyaz Nanji
  The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.
  Branding, Instagram, Logos, Research Summaries, Social Media, Social Networking, Twitter
• The Most Popular Colors in Business and What They Say About a Brand [Infographic]Laura Forer
  Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which ...
  Brand Management, Branding, Creativity, Customer Behavior, Logos, Website Design
• Tips for Creating a Standout Logo [Infographic]Laura Forer
  There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the ...
  Branding, Creativity, Logos, Marketing Tips
• How to Choose a Font for Your Brand [Infographic]Laura Forer
  Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding ...
  Branding, Logos, Print Collateral, Websites
• How Eye Tracking Actually Works: A Closer Look [Infographic]Laura Forer
  Everything you wanted to know about how eye tracking works but didn't even know to ask.
  Branding, Customer Behavior, Customer Experience, Customer Insight, Digital Marketing, Eye Tracking, Logos, Marketing Smarter, Research, Technology
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• The 10 Most Memorable Brand LogosAyaz Nanji
  Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
  Brand Awareness, Brand Equity, Branding, Logos, Research Summaries, Survey Data
• How Product Packaging Affects Buying Decisions [Infographic]Verónica Jarski
  Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
  Advertising, Brand Management, Creativity, Customer Behavior, Customer Insight, Logos, Product Marketing
• How Big Businesses Use Colors to Affect Your Emotions [Infographic]Verónica Jarski
  How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.
  Brand Awareness, Brand Positioning, Branding, Creativity, Customer Behavior, Logos