Hiring Outside Resources

Hiring Outside Resources: How-to articles covering the latest marketing tactics, tips, and strategies.

• Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]Laura Forer
  How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection ...
  Content, Hiring Outside Resources, Videos
• Seven Key Traits of Desirable Marketing TalentIda Rezvani
  Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.
  Career Management, Hiring Outside Resources, Management
• #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This WeekChristian Neri
  This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get ...
  Advertising, Collaboration, Facebook, Hiring Outside Resources, Instagram, LinkedIn, Mobile Marketing, Research, Social Analytics, Social Media
• Five Faces of the Gig Economy [Animated Infographic]Laura Forer
  The world of freelancing has grown, and there's no longer one definition of what a freelancer is. Check out this infographic by LinkedIn ProFinder and Intuit to see five types ...
  Career Management, Hiring Outside Resources, Management, Personal Branding
• 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing AgencyAlexander Kesler
  If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask ...
  B2B Marketing, Branding, Hiring Outside Resources, Lead Generation, Marketing Operations, Marketing Strategy, Metrics, Personas, ROI, Sales
• From Onboarding to Ousting: How to Manage Freelance WritersJoe Griffin
  Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring ...
  Content, Hiring Outside Resources, Management, Writing
• How to Create Tons of Good Content: Make Yourself a Content Lord of the RingsJonathan Kranz
  Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content ...
  Career Management, Content, Content Marketing, Copywriting, Hiring Outside Resources, Management, Web Content, Writing
• How Small Marketing Teams Can Achieve Big Content WinsJacob Warwick
  Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Web Content
• Ad Agencies Should Stop Charging Clients Up Front: Three Lessons From Jerry MaguireCarey Dodd
  Perhaps it's time marketing and advertising agencies re-evaluated their mission statements and standard operating procedures. Here are three still-relevant catchphrases from Jerry Maguire that agencies can learn from.
  Advertising, Hiring Outside Resources, Marketing Strategy, Metrics, Pricing
• Four Pros and Cons of Outsourcing Your MarketingRoy Rasmussen
  You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but ...
  Hiring Outside Resources, Marketing Strategy, SMBs