Inbound Marketing

Inbound Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Top Google Search Algorithm Updates of Last Year [Infographic]Laura Forer
  Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your ...
  Advertising, Google, Inbound Marketing, Search Engine Marketing, SEO, Websites
• When Your B2B Stakeholders Span Three Generations: How to Market to Them EffectivelyIda Morris
  Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO, Social Media
• Email for Inbound Marketing: Best-Practices and Tips [Infographic]Laura Forer
  Email is no longer the pushy channel it once was. Now it helps marketers guide prospects and customers to find exactly what they want, providing education and useful resources all ...
  Content, Content Marketing, Customer-Centric, Email, Email Marketing, Inbound Marketing, Lead Nurturing
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content
• Marketing Video: Three Quick Tips to Becoming a Better BloggerShannon Matthews
  Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information.
  Blogging, Content, Content Marketing, Inbound Marketing, SEO, Writing
• Seven Easy Tactics for Generating Content Marketing IdeasDisha Dinesh
  Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome ...
  Blogging, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Writing
• 15 Proven Methods for Increasing Organic Traffic in 2017Nadya Khoja
  Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Influencer Marketing, Keywords, SEO, Social Media, Websites
• Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROIMo Harake
  If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Metrics, ROI
• Marketing Video: SEO Basics and Quick TipsShannon Matthews
  For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for ...
  Content, Google, Inbound Marketing, Lead Generation, Search Engine Marketing, Search Engines, SEO