Engagement

Engagement: How-to articles covering the latest marketing tactics, tips, and strategies.

• Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
  Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
• Five Steps to Using Employee Advocacy to Drive Brand EngagementPushpa Ithal
  Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.
  Brand Ambassadors, Engagement, Social Media
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
• #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This WeekChristian Neri
  Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; ...
  Advertising, Content, Customer Service, Engagement, Facebook, SMS, Snapchat, Social Media, SocialSkim, Twitter
• #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This WeekChristian Neri
  WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve ...
  Advertising, Content, Engagement, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Analytics, Social Media
• Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'Paul Mandeville
  As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new ...
  B2C, Customer Behavior, Email, Email Campaigns, Email Marketing, Engagement, Retail Marketing, Technology
• Nine Ways to Invite More Engagement With Your ContentKristian Jønsson
  We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your ...
  Content, Customer Engagement, Engagement, Web Content, Web Copy, Writing
• Five Ways Your Own Employees Can Boost Your Marketing ContentMonica Norton
  Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization ...
  Content, Content Marketing, Customer Engagement, Engagement, Sales, Social Media, Social Networking
• The Engagement Gap: How B2B and B2C Firms Are Missing the MarkAyaz Nanji
  Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.
  Customer Engagement, Engagement, Marketing Strategy, Research Summaries, Survey Data
• In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?Steve Rayson
  What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an ...
  Content, Engagement, Social Media, Writing