Sponsorship

Sponsorship: How-to articles covering the latest marketing tactics, tips, and strategies.

• Measuring Sponsorship ROI: Marketers' Favorite MetricsAyaz Nanji
  Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing ...
  Metrics, Research Summaries, ROI, Sponsorship
• Marketers Should Know: How Influencers Generate Revenue [Infographic]Laura Forer
  Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful.
  Influencer Marketing, Public Relations, Sponsorship
• How to Turn Bloggers (and Other Influencers) Into Your Brand ChampionsJeff Foster
  Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.
  Blogging, Blogging Strategy, Content Marketing, Marketing Strategy, Public Relations, Social Media, Sponsorship
• How to Reach World Cup Fans Without a Big Marketing SpendAyaz Nanji
  Marketers seeking to reach the World Cup audience without paying for an expensive campaign have effective alternatives, according to a recent report from Networked Insights.
  Advertising, Local Marketing, Research Summaries, Sponsorship
• How Marketers Measure the Effectiveness of Sponsorship and Event InitiativesAyaz Nanji
  Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not ...
  Metrics, Research Summaries, ROI, Sponsorship, Survey Data, Tradeshows/Events
• 10 Best-Practices in Planning and Marketing Virtual EventsTom Wieser
  Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide ...
  Collaboration, Hiring Outside Resources, Positioning, ROI, Sponsorship, Webinars
• Social-Media Publishers Eager for Paid Sponsorships
  Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say ...
  Advertising, Research Summaries, Social Media, Sponsorship, Twitter
• Case Study: How One Website Doubled Its Ad RevenueKimberly Smith
  Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  Customer Satisfaction, Email Campaigns, Email Marketing, Sponsorship, Targeting
• Case Study: How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsKimberly Smith
  Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut ...