E-Commerce

E-Commerce: How-to articles covering the latest marketing tactics, tips, and strategies.

• What Online Shoppers Value Most in Their Favorite Retailer [Infographic]Ayaz Nanji
  Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• The Inner Workings of Advertising on Amazon [Infographic]Laura Forer
  Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work ...
  Advertising, Digital Marketing, E-Commerce
• The 5Ws of Experience-Driven Commerce [Infographic]Laura Forer
  Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
  Customer Experience, E-Commerce, Websites
• 22 Tips to Help Make Free Shipping Profitable [Infographic]Laura Forer
  Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit?
  B2C, Customer Behavior, Customer Experience, E-Commerce, Retail Marketing
• Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand
  It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing ...
  Content, E-Commerce, Instagram, Social Media, User-Generated Content
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• What Is Dropshipping, and Is It Best for Your Online Retail Business?Augustin Kennady
  E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your ...
  Digital Marketing, E-Commerce
• Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]Laura Forer
  Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing ...
  Advertising, Digital Marketing, E-Commerce
• What You Need to Know to Livestream Like a Pro [Infographic]Laura Forer
  See why marketers are livestreaming, where they are using the medium, and how you can use livestreaming to boost both your marketing and e-commerce efforts.
  Content, E-Commerce, Social Media, Videos