Newsletters

Newsletters: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Craft an Email Newsletter That Gets Marketing ResultsChandra Blouin
  If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. ...
  B2B Marketing, Content, Email, Email Marketing, Newsletters
• 10 Ways to Ruin an Email Campaign [Infographic]Laura Forer
  Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of ...
  Content, Customer Communications, Email, Email Campaigns, Email Marketing, Email Subject Lines, Newsletters, Writing
• Do Email Newsletters Still Work in E-Commerce?Stephan Markov
  Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online ...
  Customer Communications, Customer Engagement, Customer Retention, E-Commerce, Email, Email Campaigns, Email Marketing, Newsletters
• 119 Facts About Email Marketing [Infographic]Laura Forer
  Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.
  Case Studies, Customer Behavior, Email, Email Marketing, Marketing Automation, Marketing Communications, Newsletters, Personalization, Segmentation
• A Visual History of Content Marketing [Infographic]Laura Forer
  Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
  Content, Content Marketing, E-Books, Humor, Marketing Communications, Newsletters, Writing
• Seven Ways Newsletter Marketing Still Works for Professional Services ProvidersSteve Klinghoffer
  Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional ...
  Content, Content Marketing, Email, Newsletters, Services Marketing
• How to Discover Engaging Content to Share on Social MediaJessica Davis
  Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways ...
  Blogging, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Newsletters, Social Media, Twitter, User-Generated Content
• Web Forms That Convert: Five Things to A/B-TestAlexandra Recasan
  Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
  Content, Copywriting, Customer Experience, Lead Generation, Newsletters, Testimonials, Testing, Web Copy
• These Five Handy Strategies Will Expand Your Marketing InfluencePhil Gerbyshak
  You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and ...
  Content, Content Marketing, Email, Newsletters, Sales, Social Media, Thought Leadership
• Overcome B2B 'Content Marketing Crash' in Four MovesLisa Calhoun
  Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Relationships, Marketing Strategy, Newsletters, Positioning, Public Relations, Publishing