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Humor: How-to articles covering the latest marketing tactics, tips, and strategies.
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Good-Luck Email Tips for St. Patrick's Day [Infographic]Laura ForerSaturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program.
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The Right Way to Do SEO [Flowchart]Laura ForerDoes SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you ...
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How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email EverAnn HandleyDone right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
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Does This Really Need a Meeting? [Infographic]Laura ForerSo. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary. Or convince your colleagues to cut down on meetings ...
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Traditions Invented by Businesses to Make Money [Infographic]Laura ForerRudolph the Red-Nosed Reindeer, Santa's big red suit, and even your diamond wedding ring—all popular thanks to marketers. See more ways creative marketers have contributed to modern culture in today's ...
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Five Tips to Avoid a Halloween Marketing Horror Story [Infographic]Laura ForerBoo! It's Halloween, so we've got a fun reminder of some scary ways your email campaigns can end up unread, deleted, or—perhaps most terrifying of all—in the spam filter. Avoid ...
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The Naked Truth About Public Speaking: Tips for Delivering a Winning PresentationMelissa DrozdowskiHow can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and ...
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15 Tips to Help You Write Faster [Infographic]Laura ForerReady, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.
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Five Methods for Planning Better B2B Content ExperiencesBrody DorlandDrawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of ...
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Four Ways Marketers Can Take Risks Without Being RiskyCarl MarciIn today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... ...
Humor: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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A CMO's Role: Metrics, Messaging, Diversity. Dara Treseder of GE on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneCMO Dara Treseder discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
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Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneVeteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing ...
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Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneKathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
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Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew GrantStand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
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How-to Articles
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