Channel Marketing

Channel Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Seven SEO Trends to Keep Up With in 2017 [Infographic]Laura Forer
  Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the ...
  AI, Channel Marketing, Customer Experience, Google, Search Engine Marketing, Search Engines, SEO
• Good Money After Bad? Your Channel Partners and Your Co-Op DollarsSean Wisdom
  The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.
  Channel Marketing, Collaboration, Marketing Automation, Marketing Strategy, Technology
• Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]Laura Forer
  Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns ...
  B2C, Channel Marketing, Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships, Digital Marketing, Marketing Challenges, Marketing Strategy, Retail Marketing
• Supercharge B2B Sales With a Smart Indirect-Sales EcosystemScott Salkin
  Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure ...
  B2B Marketing, Channel Marketing, Collaboration, Lead Generation, Marketing Strategy, Sales
• How to Thank These Five Important Types of Customers During the HolidaysJignesh Shah
  Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts ...
  Channel Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Lead Nurturing, Sales, Testimonials
• How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and InfluencersJane Hiscock
  A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer ...
  Channel Marketing, Chief Marketing Officer, Collaboration, Customer-Centric, Customer Relationships, Influencer Marketing, Management, Marketing Strategy, Strategy
• Empower Your Indirect-Sales MarketersDan Hawtof
  You want your network of resellers, distributors, and channel partners to promote your products and services, but everyone's swamped with info from your competitors and focused on their own agendas. ...
  Brand Ambassadors, Channel Marketing, Customer Engagement, Digital Marketing, Sales, Technology
• Tame the Multichannel Marketing HydraOr Shani
  Digital marketing has become an eight-armed hydra of marketing channels, wreaking havoc on budgets, content, and customer relationships.
  AI, Brand Management, Channel Marketing, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy
• 10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales ModelGary Ritkes
  There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
  B2B Marketing, Channel Marketing, Content, Local Marketing, Marketing Automation, Sales
• Four Ways a Cross-Channel Identity Helps Your Bottom LineMarc Kiven
  Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
  Channel Marketing, Customer Behavior, Customer Insight, Customer Loyalty, Data, Digital Marketing, E-Commerce, Multichannel Marketing, Retail Marketing, ROI