Multichannel Marketing

Multichannel Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
  To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
  Customer Behavior, Marketing Smarter, Millennials, Mobile Marketing, Multichannel Marketing
• Unanswered Calls: The Plague of Paid Search ROI [Infographic]Laura Forer
  Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you ...
  Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, ROI, Search Engine Marketing, Technology
• Attribution 101: Three Ways to Measure Marketing Attribution, and the Pros and Cons of Each
  How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
  Attribution Modeling, Measurement, Metrics, Multichannel Marketing, Sales
• Five Essential Multichannel Marketing Tactics for 2018Ajit Singh
  You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need ...
  Advertising, AI, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, SMS, Social Media, Targeting
• The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]Laura Forer
  Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found ...
  B2C, Customer Evangelists, Marketing Strategy, Multichannel Marketing, Retail Marketing
• What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry Feldman
  Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
  B2C, Customer Behavior, E-Commerce, Multichannel Marketing, Retail Marketing, Website Design, Websites
• Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura Forer
  Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
  Advertising, B2C, Customer Communications, Customer Retention, Multichannel Marketing, Personalization
• Direct Mail: How to Succeed in a Digital Era [Infographic]Laura Forer
  Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create ...
  Customer Behavior, Digital Marketing, Direct Marketing, Multichannel Marketing, Print Collateral
• Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
  What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six ...
  B2C, CRM, Customer Relationships, Data, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization
• 10 Essential Holiday Marketing Tactics for 2017 [Infographic]Laura Forer
  Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see ...
  Customer Behavior, Marketing Planning, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media