Interactive Marketing

Interactive Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Five Tips for Building Better Loyalty Program EmailsVivek Sharma
  Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.
  B2C, Customer Engagement, Customer Experience, Customer Loyalty, Customer Retention, Email, Email Marketing, Engagement, Interactive Marketing, Retail Marketing
• Which Digital Channels Deliver the Best ROI?Ayaz Nanji
  Marketers rank email and social media as the top two digital channels for delivering an excellent return on investment (ROI), according to recent research from GetResponse.
  Digital Marketing, Email Marketing, Interactive Marketing, Research Summaries, ROI, Survey Data
• The Content Trap: When Content Becomes a Commodity (And Three Ways to Break Free)Aaron Dun
  Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a ...
  Content, Content Marketing, Content Strategy, Interactive Marketing
• The Digital Marketing Channels Small Businesses Use MostAyaz Nanji
  Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• How Marketers Score Their Firms on 17 Digital CapabilitiesAyaz Nanji
  Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Research Summaries, Social Media, Survey Data
• Email Design Trends: Past, Present, and Future [Infographic]Laura Forer
  From rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the ...
  Content, Customer Experience, Email, Email Marketing, Interactive Marketing, Marketing Inspiration
• The Most Effective Digital Channels to Include in 2017 Marketing PlansAyaz Nanji
  Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.
  Digital Marketing, Interactive Marketing, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• How Our Brain Processes Different Kinds of Content [Infographic]Laura Forer
  To get the best responses to your content marketing efforts, make use of the way the human brain processes information.
  Content, Content Marketing, Content Strategy, Creativity, Customer Communications, Customer Engagement, Customer Experience, Digital Marketing, Interactive Marketing, Videos
• The Top 20 Digital Marketing InfluencersAyaz Nanji
  Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States?
  Direct Marketing, Influencer Marketing, Interactive Marketing, Research Summaries, Twitter
• Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?Ayaz Nanji
  An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries