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Google: How-to articles covering the latest marketing tactics, tips, and strategies.

• Google Ads Mobile Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
  Advertising, Benchmarking, Google, Research Summaries, Search Engine Marketing
• 72 Stats to Help You Plan Your SEO Strategy [Infographic]Laura Forer
  SEO marketers have a lot to keep up with: updated algorithms, changing user behaviors, and new technologies. This infographic puts all that info—and more—into one place. Check it out to ...
  Google, Search Engine Marketing, Search Engines
• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• SEO Professionals' Biggest Issues With Google My BusinessAyaz Nanji
  Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to recent research from BrightLocal.
  Google, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Facebook vs. Google: AdRank Auction Factors [Infographic]Laura Forer
  Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
  Advertising, Facebook, Google, PPC Campaigns, SEO, Social Business
• The Top Sites Driving Referral Traffic, by Content CategoryAyaz Nanji
  Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
  Content, Facebook, Google, Research Summaries, Web Content, Websites
• Why Most Content Gets No Traffic From Google SearchAyaz Nanji
  Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
  Content, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Future of Link-Building: Linkless Mentions for SEOAleh Barysevich
  For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless ...
  Google, Search Engine Marketing, SEO, Social Listening
• Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]Laura Forer
  Maintaining high rankings in local search results can be very profitable for a business, but staying up-to-date on local search best-practices is not always easy. This infographic explains how you ...
  B2C, Google, Location-Based Marketing, Mobile Marketing, Retail Marketing, Search Engine Marketing
• Google AdWords Benchmarks by Industry [Infographic]Ayaz Nanji
  How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines