Forecasts

Forecasts: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy
• Three Ways It Pays for Marketers to Be More Data-DrivenDoug Camplejohn
  Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven.
  B2B Marketing, Campaign Management, Data, Forecasts, Measurement, Targeting
• 2015 Global Ad Spend Forecast by Medium and RegionAyaz Nanji
  Global ad expenditure is expected to grow 4.2% globally in 2015, reaching $531 billion by the end of the year, according to a June forecast from ZenithOptimedia.
  Advertising, Forecasts, Mobile Marketing, Research Summaries, Sales and Advertising, Television
• Projected 2015-2017 Ad Spend Growth by Region and ChannelAyaz Nanji
  Global advertising spend is expected to increase 4.9% in 2015 and total $545 billion, according to a recent report from ZenithOptimedia.
  Advertising, Forecasts, Marketing Planning, Research Summaries, Sales and Advertising
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation
• Little Data vs. Big Data: Nine Types of Data and How They Should Be UsedJerry W. Thomas
  The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not Big Data.
  Big Data, Customer Insight, Data, Forecasts, Market Research, Measurement, Research, Sales, Social Media, Survey Data
• From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)Christina "CK" Kerley
  We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...
  Digital Theory, Forecasts, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Strategy, Technology
• Six Trends for 2014 in Mobile Marketing and AdvertisingGregory Kennedy
  Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.
  Advertising, Digital Theory, Email, Facebook, Forecasts, Mobile Marketing, Social Media, Twitter
• Crack the Customer Code With Real-Time Segmentation and Predictive AnalyticsPelin Thorogood
  Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Forecasts, Measurement, Retail Marketing, Web Analytics
• Mobile Minute [Video]: Mary Meeker's Mobile TrendsJen Quinlan
  This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
  Consumer Electronics, Digital Marketing, Digital Theory, Forecasts, Mobile Marketing, Smartphones, Technology