Smartphones

Smartphones: How-to articles covering the latest marketing tactics, tips, and strategies.

• Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)Carolyn Lyden
  Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ...
  Advertising, Customer Experience, Google, Mobile Marketing, Search Engine Marketing, SEO, Smartphones
• A Day With Your Smartphone [Infographic]Laura Forer
  Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile ...
  Customer Behavior, Mobile Marketing, Smartphones, SMS
• Is It OK to Use a Smartphone at the Holiday Table?Ayaz Nanji
  Most consumers say it's not OK for family and friends to use smartphones at the holiday table, according to recent research from Sequence.
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Survey Data, Technology
• The Role of Mobile in Holiday Shopping [Infographic]Ayaz Nanji
  Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Smartphones, Survey Data
• Unwrapping the 2016 Holiday Shopping Experience [Infographic]Verónica Jarski
  Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Social Media
• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• Trick or Treat Your Way Into Halloween Sales [Infographic]Verónica Jarski
  A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next ...
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Influencer Marketing, Mobile Marketing, Smartphones, Social Media
• Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]Verónica Jarski
  Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing?
  Consumer Electronics, Content, Mobile Marketing, Smartphones, Snapchat, Social Media, Social Networking
• Three Golden Rules for Creating a Successful B2B AppAlexander Grosu
  B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services.
  Consumer Electronics, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• How to Score an A+ on Your Back-to-School Sales and Marketing [Infographic]Verónica Jarski
  Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns.
  Consumer Electronics, Customer Behavior, Marketing Strategy, Mobile Marketing, Smartphones, Social Media