Marketing Automation

Marketing Automation: How-to articles covering the latest marketing tactics, tips, and strategies.

• How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
  Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
  Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Succeed in 2019 by Personalizing and Automating Your Sales Content
  Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 ...
  Content, Marketing Automation, Personalization, Sales
• Marketers Know AI Is the Future, But Do They Understand AI Today?Tod Loofbourrow
  AI is a powerful technology that can help you create relevant marketing campaigns that bring results—or irrelevant campaigns that waste your money and your customers' patience. Let's go over what ...
  AI, Marketing Automation, Marketing Strategy, Technology
• Are Chatbots a Good Idea for Your Business? [Infographic]Laura Forer
  When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.
  AI, Customer Communications, Customer Experience, Marketing Automation, Technology
• Are Brands Using Email and Marketing Automation Effectively?Ayaz Nanji
  Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and ...
  Email, Email Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People DoEd King
  Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ...
  Data, Management, Marketing Automation, Marketing Smarter, Time Management
• AI-Powered Marketing Is Here: What You Need to Know
  Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your ...
  AI, Marketing Automation, Marketing Smarter, Marketing Strategy, Technology
• Six Essential Email Marketing Tips [Infographic]Laura Forer
  Get out of your email marketing rut by making sure that you've implemented these six tips to help you hit your email goals in 2018.
  Email, Email Marketing, Marketing Automation, Personalization
• Marketing Automation 101: Start Learning With Content, Experts, and TrainingTammy Duggan-Herd
  The problem many marketers face when trying to learn about marketing automation is that the topic seems overly broad and too technologically nuanced to tackle. But that's not so! You ...
  Career Management, Marketing Automation
• Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]Jerelle Gainey
  The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT ...
  AI, Internet of Things, Marketing Automation, Marketing Strategy, Technology